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class="masthead__ticker-price">$<!-- --> <!-- -->1.415</span><span class="masthead__ticker-percentage positive-variation" style="--color-accent:#30CC90">0.71<!-- -->%</span></a></li><li class="masthead__ticker-item"><a class="link" href="/MercadosOnline/moneda/ARSTAR/" target="_self"><span class="masthead__ticker-name">Dólar Tarjeta</span><span class="masthead__ticker-price">$<!-- --> <!-- -->1.826,5</span><span class="masthead__ticker-percentage " style="--color-accent:#A1A1A1">0.00<!-- -->%</span></a></li><li class="masthead__ticker-item"><a class="link" href="/MercadosOnline/moneda/ARSMEP/" target="_self"><span class="masthead__ticker-name">Dólar MEP</span><span class="masthead__ticker-price">$<!-- --> <!-- -->1.422,64</span><span class="masthead__ticker-percentage positive-variation" style="--color-accent:#30CC90">0.26<!-- -->%</span></a></li></ul></div></div></div><div class="masthead__breaking-new"><div class="masthead__breaking-new-wrapper"><span 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380w, https://www.cronista.com/resizer/v2/bs-brand-supervielle-UINO6BIASZDRHF7LLGID3DZ3LY.png?auth=7e3acf1ff18af65aca49d72f42a3618908229d6270fcd3617ea3a0e727b7dbad&smart=true&width=300&height=169&quality=70 300w" fetchpriority="low" loading="lazy"/></a></div><h2 class="story-card__headline"><a aria-label="Aerolíneas Argentinas y Supervielle lanzan una alianza para acumular millas con consumos diarios: así funciona" class="link" href="/brand-strategy/aerolineas-argentinas-y-supervielle-lanzan-una-alianza-para-acumular-millas-con-consumos-diarios-asi-funciona/" target="_self"><span class="story-card__headline-kicker">Acuerdo<!-- -->. </span><span class="story-card__headline-text">Aerolíneas Argentinas y Supervielle lanzan una alianza para acumular millas con consumos diarios: así funciona</span></a></h2></div><time class="result-list__date" dateTime="2026-05-13T00:35:58.843Z">martes, 12 de Mayo de 2026</time></div><div class="result-list__item"><div class="story-card small"><div class="story-card__image"><a aria-label="El aperitivo que vuelve a apostar al fútbol: sortea viajes para alentar a los campeones del mundo" class="story-card__image-anchor" href="/brand-strategy/el-aperitivo-que-vuelve-a-apostar-al-futbol-sortea-viajes-para-alentar-a-los-campeones-del-mundo/" target="_self"><img alt="El aperitivo que vuelve a apostar al fútbol: sortea viajes para alentar a los campeones del mundo" class="global-image" decoding="async" sizes="(min-width: 1024px) 300px, (min-width: 768px) 380px, 410px" src="https://www.cronista.com/resizer/v2/bs-brand-gancia-AZEJB56UQVBZPGYET4CYYTYCAU.png?auth=8ed8c4f9453e8f7b1d936fb765332038a055eeaee6ad2fdb7a5be09747285566&smart=true&width=300&height=169&quality=70" srcSet="https://www.cronista.com/resizer/v2/bs-brand-gancia-AZEJB56UQVBZPGYET4CYYTYCAU.png?auth=8ed8c4f9453e8f7b1d936fb765332038a055eeaee6ad2fdb7a5be09747285566&smart=true&width=410&height=231&quality=70 410w, https://www.cronista.com/resizer/v2/bs-brand-gancia-AZEJB56UQVBZPGYET4CYYTYCAU.png?auth=8ed8c4f9453e8f7b1d936fb765332038a055eeaee6ad2fdb7a5be09747285566&smart=true&width=380&height=214&quality=70 380w, https://www.cronista.com/resizer/v2/bs-brand-gancia-AZEJB56UQVBZPGYET4CYYTYCAU.png?auth=8ed8c4f9453e8f7b1d936fb765332038a055eeaee6ad2fdb7a5be09747285566&smart=true&width=300&height=169&quality=70 300w" fetchpriority="low" loading="lazy"/></a></div><h2 class="story-card__headline"><a aria-label="El aperitivo que vuelve a apostar al fútbol: sortea viajes para alentar a los campeones del mundo" class="link" href="/brand-strategy/el-aperitivo-que-vuelve-a-apostar-al-futbol-sortea-viajes-para-alentar-a-los-campeones-del-mundo/" target="_self"><span class="story-card__headline-kicker">Ilusión<!-- -->. </span><span class="story-card__headline-text">El aperitivo que vuelve a apostar al fútbol: sortea viajes para alentar a los campeones del mundo</span></a></h2></div><time class="result-list__date" dateTime="2026-05-11T11:02:29.401Z">lunes, 11 de Mayo de 2026</time></div><div class="result-list__item"><div class="story-card small"><div class="story-card__image"><a aria-label="Empresas en alerta: el factor que dejó de ser un beneficio y pasó a ser una variable de negocio " class="story-card__image-anchor" href="/brand-strategy/empresas-en-alerta-el-factor-que-dejo-de-ser-un-beneficio-y-paso-a-ser-una-variable-de-negocio/" target="_self"><img alt="Empresas en alerta: el factor que dejó de ser un beneficio y pasó a ser una variable de negocio " class="global-image" decoding="async" sizes="(min-width: 1024px) 300px, (min-width: 768px) 380px, 410px" src="https://www.cronista.com/resizer/v2/bs-brand-welnnes-box-6NFJ2P7OX5EIHMSRIDOSKEXK4U.png?auth=cb40c829deffb3c337e8d9576f56dfc3e45d0c0930969bfadd8b11657f6e3dfe&smart=true&width=300&height=169&quality=70" srcSet="https://www.cronista.com/resizer/v2/bs-brand-welnnes-box-6NFJ2P7OX5EIHMSRIDOSKEXK4U.png?auth=cb40c829deffb3c337e8d9576f56dfc3e45d0c0930969bfadd8b11657f6e3dfe&smart=true&width=410&height=231&quality=70 410w, https://www.cronista.com/resizer/v2/bs-brand-welnnes-box-6NFJ2P7OX5EIHMSRIDOSKEXK4U.png?auth=cb40c829deffb3c337e8d9576f56dfc3e45d0c0930969bfadd8b11657f6e3dfe&smart=true&width=380&height=214&quality=70 380w, https://www.cronista.com/resizer/v2/bs-brand-welnnes-box-6NFJ2P7OX5EIHMSRIDOSKEXK4U.png?auth=cb40c829deffb3c337e8d9576f56dfc3e45d0c0930969bfadd8b11657f6e3dfe&smart=true&width=300&height=169&quality=70 300w" fetchpriority="low" loading="lazy"/></a></div><h2 class="story-card__headline"><a aria-label="Empresas en alerta: el factor que dejó de ser un beneficio y pasó a ser una variable de negocio " class="link" href="/brand-strategy/empresas-en-alerta-el-factor-que-dejo-de-ser-un-beneficio-y-paso-a-ser-una-variable-de-negocio/" target="_self"><span class="story-card__headline-kicker">Expectativa<!-- -->. </span><span class="story-card__headline-text">Empresas en alerta: el factor que dejó de ser un beneficio y pasó a ser una variable de negocio </span></a></h2></div><time class="result-list__date" dateTime="2026-05-05T00:04:31.048Z">lunes, 04 de Mayo de 2026</time></div><div class="result-list__item"><div class="story-card small"><div class="story-card__image"><a aria-label="Invertir en Argentina: los errores más comunes que te hacen perder plata, según ICBC" class="story-card__image-anchor" href="/brand-strategy/invertir-en-argentina-los-errores-mas-comunes-que-te-hacen-perder-plata-segun-icbc/" target="_self"><img alt="Invertir en Argentina: los errores más comunes que te hacen perder plata, según ICBC" class="global-image" decoding="async" sizes="(min-width: 1024px) 300px, (min-width: 768px) 380px, 410px" src="https://www.cronista.com/resizer/v2/archivo-A6HPPYKKS5FRZF6BFZ2ZJNP424.png?auth=d4b521fefaa4815ead162a663d8ac976d3d3a37f7b1240db22469b66e38927e9&smart=true&width=300&height=169&quality=70" srcSet="https://www.cronista.com/resizer/v2/archivo-A6HPPYKKS5FRZF6BFZ2ZJNP424.png?auth=d4b521fefaa4815ead162a663d8ac976d3d3a37f7b1240db22469b66e38927e9&smart=true&width=410&height=231&quality=70 410w, https://www.cronista.com/resizer/v2/archivo-A6HPPYKKS5FRZF6BFZ2ZJNP424.png?auth=d4b521fefaa4815ead162a663d8ac976d3d3a37f7b1240db22469b66e38927e9&smart=true&width=380&height=214&quality=70 380w, https://www.cronista.com/resizer/v2/archivo-A6HPPYKKS5FRZF6BFZ2ZJNP424.png?auth=d4b521fefaa4815ead162a663d8ac976d3d3a37f7b1240db22469b66e38927e9&smart=true&width=300&height=169&quality=70 300w" fetchpriority="low" loading="lazy"/></a></div><h2 class="story-card__headline"><a aria-label="Invertir en Argentina: los errores más comunes que te hacen perder plata, según ICBC" class="link" href="/brand-strategy/invertir-en-argentina-los-errores-mas-comunes-que-te-hacen-perder-plata-segun-icbc/" target="_self"><span class="story-card__headline-kicker">Finanzas <!-- -->. </span><span class="story-card__headline-text">Invertir en Argentina: los errores más comunes que te hacen perder plata, según ICBC</span></a></h2></div><time class="result-list__date" dateTime="2026-04-30T00:21:37.84Z">miércoles, 29 de Abril de 2026</time></div><div class="result-list__item"><div class="story-card small"><div class="story-card__image"><a aria-label="El fin de las alarmas tradicionales: ahora la seguridad se adelanta al delito" class="story-card__image-anchor" href="/brand-strategy/el-fin-de-las-alarmas-tradicionales-ahora-la-seguridad-se-adelanta-al-delito/" target="_self"><img alt="El fin de las alarmas tradicionales: ahora la seguridad se adelanta al delito" class="global-image" decoding="async" sizes="(min-width: 1024px) 300px, (min-width: 768px) 380px, 410px" src="https://www.cronista.com/resizer/v2/verisure-EQDBI7FRWNCTZBC2HWHGXSTFJM.jpg?auth=49083f3dd7cfd547863a6506e8b7f43eda19f9474ef762b4c3e74186ad9736fa&smart=true&width=300&height=169&quality=70" srcSet="https://www.cronista.com/resizer/v2/verisure-EQDBI7FRWNCTZBC2HWHGXSTFJM.jpg?auth=49083f3dd7cfd547863a6506e8b7f43eda19f9474ef762b4c3e74186ad9736fa&smart=true&width=410&height=231&quality=70 410w, https://www.cronista.com/resizer/v2/verisure-EQDBI7FRWNCTZBC2HWHGXSTFJM.jpg?auth=49083f3dd7cfd547863a6506e8b7f43eda19f9474ef762b4c3e74186ad9736fa&smart=true&width=380&height=214&quality=70 380w, https://www.cronista.com/resizer/v2/verisure-EQDBI7FRWNCTZBC2HWHGXSTFJM.jpg?auth=49083f3dd7cfd547863a6506e8b7f43eda19f9474ef762b4c3e74186ad9736fa&smart=true&width=300&height=169&quality=70 300w" fetchpriority="low" loading="lazy"/></a></div><h2 class="story-card__headline"><a aria-label="El fin de las alarmas tradicionales: ahora la seguridad se adelanta al delito" class="link" href="/brand-strategy/el-fin-de-las-alarmas-tradicionales-ahora-la-seguridad-se-adelanta-al-delito/" target="_self"><span class="story-card__headline-kicker">Seguridad<!-- -->. </span><span class="story-card__headline-text">El fin de las alarmas tradicionales: ahora la seguridad se adelanta al delito</span></a></h2><div class="story-card__byline"><a aria-label="Brenda Murphy" class="link" href="/autor/brenda-murphy/" target="_self"><span class="story-card__byline-name">Brenda Murphy</span><span></span><span></span></a></div></div><time class="result-list__date" dateTime="2026-04-30T00:21:01.888Z">miércoles, 29 de Abril de 2026</time></div><div class="result-list__item"><div class="story-card small"><div class="story-card__image"><a aria-label="Qué están mirando los inversores en la nueva etapa económica de Argentina " class="story-card__image-anchor" href="/brand-strategy/que-estan-mirando-los-inversores-en-la-nueva-etapa-economica-de-argentina/" target="_self"><img alt="Qué están mirando los inversores en la nueva etapa económica de Argentina " class="global-image" decoding="async" sizes="(min-width: 1024px) 300px, (min-width: 768px) 380px, 410px" src="https://www.cronista.com/resizer/v2/shutter-stock-WKN3DYB2LBD4XOQ7B2LXC4MDJE.jpg?auth=7166fe11a457164376dd6a9f0c046eac15a8b780c80f35b2e88b7aa5c6ac7ca9&smart=true&width=300&height=169&quality=70" srcSet="https://www.cronista.com/resizer/v2/shutter-stock-WKN3DYB2LBD4XOQ7B2LXC4MDJE.jpg?auth=7166fe11a457164376dd6a9f0c046eac15a8b780c80f35b2e88b7aa5c6ac7ca9&smart=true&width=410&height=231&quality=70 410w, https://www.cronista.com/resizer/v2/shutter-stock-WKN3DYB2LBD4XOQ7B2LXC4MDJE.jpg?auth=7166fe11a457164376dd6a9f0c046eac15a8b780c80f35b2e88b7aa5c6ac7ca9&smart=true&width=380&height=214&quality=70 380w, https://www.cronista.com/resizer/v2/shutter-stock-WKN3DYB2LBD4XOQ7B2LXC4MDJE.jpg?auth=7166fe11a457164376dd6a9f0c046eac15a8b780c80f35b2e88b7aa5c6ac7ca9&smart=true&width=300&height=169&quality=70 300w" fetchpriority="low" loading="lazy"/></a></div><h2 class="story-card__headline"><a aria-label="Qué están mirando los inversores en la nueva etapa económica de Argentina " class="link" href="/brand-strategy/que-estan-mirando-los-inversores-en-la-nueva-etapa-economica-de-argentina/" target="_self"><span class="story-card__headline-kicker">Claves<!-- -->. </span><span class="story-card__headline-text">Qué están mirando los inversores en la nueva etapa económica de Argentina </span></a></h2><div class="story-card__byline"><a aria-label="Brenda García y Deborah Solla Roldán" class="link" href="/autor/Brenda García y Deborah Solla Roldán/" target="_self"><span class="story-card__byline-label">Brenda García y Deborah Solla Roldán</span><span></span><span></span></a></div></div><time class="result-list__date" dateTime="2026-04-27T00:03:46.564Z">domingo, 26 de Abril de 2026</time></div><div class="result-list__item"><div class="story-card small"><div class="story-card__image"><a aria-label="El día en que Buenos Aires se convirtió en la pista de los autos más potentes: así fue el BMW Experience" class="story-card__image-anchor" href="/brand-strategy/el-dia-en-que-buenos-aires-se-convirtio-en-la-pista-de-los-autos-mas-potentes-asi-fue-el-bmw-experience/" target="_self"><img alt="El día en que Buenos Aires se convirtió en la pista de los autos más potentes: así fue el BMW Experience" class="global-image" decoding="async" sizes="(min-width: 1024px) 300px, (min-width: 768px) 380px, 410px" src="https://www.cronista.com/resizer/v2/bmw-experience-en-el-autodromo-2025-N54S4BXOSFFVFBA5M7I2PDZSAY.png?auth=68ef4f2f7d32cfdcab0670266cc492cbc3c74beaea64e19e11bbecf12e595b0d&smart=true&width=300&height=169&quality=70" srcSet="https://www.cronista.com/resizer/v2/bmw-experience-en-el-autodromo-2025-N54S4BXOSFFVFBA5M7I2PDZSAY.png?auth=68ef4f2f7d32cfdcab0670266cc492cbc3c74beaea64e19e11bbecf12e595b0d&smart=true&width=410&height=231&quality=70 410w, https://www.cronista.com/resizer/v2/bmw-experience-en-el-autodromo-2025-N54S4BXOSFFVFBA5M7I2PDZSAY.png?auth=68ef4f2f7d32cfdcab0670266cc492cbc3c74beaea64e19e11bbecf12e595b0d&smart=true&width=380&height=214&quality=70 380w, https://www.cronista.com/resizer/v2/bmw-experience-en-el-autodromo-2025-N54S4BXOSFFVFBA5M7I2PDZSAY.png?auth=68ef4f2f7d32cfdcab0670266cc492cbc3c74beaea64e19e11bbecf12e595b0d&smart=true&width=300&height=169&quality=70 300w" fetchpriority="low" loading="lazy"/></a></div><h2 class="story-card__headline"><a aria-label="El día en que Buenos Aires se convirtió en la pista de los autos más potentes: así fue el BMW Experience" class="link" href="/brand-strategy/el-dia-en-que-buenos-aires-se-convirtio-en-la-pista-de-los-autos-mas-potentes-asi-fue-el-bmw-experience/" target="_self"><span class="story-card__headline-kicker">Evento<!-- -->. </span><span class="story-card__headline-text">El día en que Buenos Aires se convirtió en la pista de los autos más potentes: así fue el BMW Experience</span></a></h2></div><time class="result-list__date" dateTime="2025-11-06T01:21:54.343Z">miércoles, 05 de Noviembre de 2025</time></div><div class="result-list__item"><div class="story-card small"><div class="story-card__image"><a aria-label="OnCity se suma a una nueva edición del esperado Cybermonday" class="story-card__image-anchor" href="/brand-strategy/oncity-se-suma-a-una-nueva-edicion-del-esperado-cybermonday/" target="_self"><img alt="OnCity se suma a una nueva edición del esperado Cybermonday" class="global-image" decoding="async" sizes="(min-width: 1024px) 300px, (min-width: 768px) 380px, 410px" src="https://www.cronista.com/resizer/v2/KEZVQALH55AF3KTB7STCHQGK5A.jpg?auth=580df004dd63c041d317660f9791137e3c0605da31213ec8dd7631e4737623e6&smart=true&width=300&height=169&quality=70" srcSet="https://www.cronista.com/resizer/v2/KEZVQALH55AF3KTB7STCHQGK5A.jpg?auth=580df004dd63c041d317660f9791137e3c0605da31213ec8dd7631e4737623e6&smart=true&width=410&height=231&quality=70 410w, https://www.cronista.com/resizer/v2/KEZVQALH55AF3KTB7STCHQGK5A.jpg?auth=580df004dd63c041d317660f9791137e3c0605da31213ec8dd7631e4737623e6&smart=true&width=380&height=214&quality=70 380w, https://www.cronista.com/resizer/v2/KEZVQALH55AF3KTB7STCHQGK5A.jpg?auth=580df004dd63c041d317660f9791137e3c0605da31213ec8dd7631e4737623e6&smart=true&width=300&height=169&quality=70 300w" fetchpriority="low" loading="lazy"/></a></div><h2 class="story-card__headline"><a aria-label="OnCity se suma a una nueva edición del esperado Cybermonday" class="link" href="/brand-strategy/oncity-se-suma-a-una-nueva-edicion-del-esperado-cybermonday/" target="_self"><span class="story-card__headline-kicker">Ofertas<!-- -->. </span><span class="story-card__headline-text">OnCity se suma a una nueva edición del esperado Cybermonday</span></a></h2></div><time class="result-list__date" dateTime="2025-11-04T00:50:00Z">lunes, 03 de Noviembre de 2025</time></div><div class="result-list__item"><div class="story-card small"><div class="story-card__image"><a aria-label="Eficiencia, diseño y energía: así son los nuevos electrodomésticos inteligentes de TCL " class="story-card__image-anchor" href="/brand-strategy/el-futuro-llego-al-lavarropas-asi-son-los-nuevos-electrodomesticos-inteligentes-que-consumen-menos-y-ahorran-mas/" target="_self"><img alt="Eficiencia, diseño y energía: así son los nuevos electrodomésticos inteligentes de TCL " class="global-image" decoding="async" sizes="(min-width: 1024px) 300px, (min-width: 768px) 380px, 410px" src="https://www.cronista.com/resizer/v2/lavarropas-tcl-FSHCT5PTE5HAHH2KFBHZ3PSWRA.png?auth=14eb3558821c87d8321b1dc1da05b5d0ffa4b8245f1af0c185323cd72aad9f4e&smart=true&width=300&height=169&quality=70" srcSet="https://www.cronista.com/resizer/v2/lavarropas-tcl-FSHCT5PTE5HAHH2KFBHZ3PSWRA.png?auth=14eb3558821c87d8321b1dc1da05b5d0ffa4b8245f1af0c185323cd72aad9f4e&smart=true&width=410&height=231&quality=70 410w, 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dateTime="2025-11-10T10:07:17.486Z">lunes, 10 de Noviembre de 2025</time></div><div class="result-list__item"><div class="story-card small"><div class="story-card__image"><a aria-label="Laboratorio Elea lanza la primera Semaglutida de producción nacional y democratiza el acceso al tratamiento" class="story-card__image-anchor" href="/brand-strategy/laboratorio-elea-lanza-la-primera-semaglutida-de-produccion-nacional-y-democratiza-el-acceso-al-tratamiento/" target="_self"><img alt="Laboratorio Elea lanza la primera Semaglutida de producción nacional y democratiza el acceso al tratamiento" class="global-image" decoding="async" sizes="(min-width: 1024px) 300px, (min-width: 768px) 380px, 410px" src="https://www.cronista.com/resizer/v2/65cec22a5b5b9jpg-Z4RPMKAIXRFG7ODICYCO3RUMOA.jpg?auth=b78439760813b036085b35e944d87c0d5b3578a279a164579d7d6a3e9f908460&smart=true&width=300&height=169&quality=70" 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